Ahead of the curve since the days when Phil Knight had coach Bill Bowerman cooking up rubber soles on a waffle iron in his garage, Nike is poised to take running shoe technology to yet another level.
Like proud royalty revealing their newborn to the public for the first time, Nike President and CEO Mark Parker and Tinker Hatfield, the sneaker giant's resident mad scientist/shoe architect/designer unveiled a number of new products last week that will undoubtedly shape the future of the running shoe industry.
"Innovation at Nike is not about dreaming of tomorrow. It's about accelerating toward it," Hatfield said in a press release. "We're able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it."
Here is a look at some of the highlights from the media event in Manhattan.
Like proud royalty revealing their newborn to the public for the first time, Nike President and CEO Mark Parker and Tinker Hatfield, the sneaker giant's resident mad scientist/shoe architect/designer unveiled a number of new products last week that will undoubtedly shape the future of the running shoe industry.
"Innovation at Nike is not about dreaming of tomorrow. It's about accelerating toward it," Hatfield said in a press release. "We're able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it."
Here is a look at some of the highlights from the media event in Manhattan.